ICED Media x Conair

Goal: Re-cut and re-purpose footage for social media - specifically TikTok

Goal

Re-cut and re-purpose footage for social media - specifically TikTok

Challenge

The footage provided was not shot for intention on social media; it's shot like a traditional commercial / infomercial advertisement. That being said it was quality footage, but a bit too stylized & fake for the authentic social media experience

How I Achieved Success

Collaborating with Kelly at ICED Media, I thoughtfully created a deck of trending concepts to leverage for two separate but related products after spending some time doing some research and trendcasting
1. Presenting about 10 concepts for each product; Kelly and I discussed.
2. After discussing with the amazing team at ICED, we decided on which concepts to move forward with into production
3. I got right into production, creating the beautiful & effectively refreshed ads for this legacy brand

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Check out the teaser video above, and a few of my favs below

My Favourite Concepts

Stills Work Gallery

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My Clients are Obsessed

Don't just take my word for it.

"A special thank you to [Rebecca] She is top notch if you anyone is looking for a freelance creative director!!

Amber | Eylon Digital Marketing, The Process

"Becca - Mischievous Design is my creative soulmate. She is truly one of the most genius, creative, and innovative partners who I have enjoyed working with for over a decade. Her work is top notch, professional, and exemplary. She brings the enchantment that I've been searching for in my work."

Danielle | Special Gathering

“...I am blown away! This is fantastic and you did a superb job to really comprehend the edits...”

Leslie | ICED MEDIA

“The ideas are so unique and the production came together so well. I am seriously impressed!

Kelly | ICED MEDIA

"Slay."

Erin A.| Senior Creative Specialist

Want to quickly celebrate a win on the paid social side thanks to [Tim] and Rebecca We launched new video creative that Rebecca Built on 4/21. Since launch, compared to the prior period, we have been able to increase platform ROAS nearly 200%, from .6 to 1.72. The videos unlocked prospecting performance for us and re-targeting is also performing better as we are able to scale the TOF. With some ups and downs, in that time frame the business contribution dollars has scaled from ~$1.5k per week, to >$3k! Lets keep up the momentum. Thank you [Tim] and Rebecca

Sian R. | OpenStore

“... Thank you Rebecca for the amazing creatives!”

Daniel | OpenStore

“You did an impressive job with the layouts, capturing the brands, selecting representative products, and capturing the USPs. Thank you sooo much!

Tati | OpenStore

“We’re all in AWE of your ads.”

“...everyone is so impressed with your work!.”

Brooke B. | DIVI

“Loving the work though you’re INCREDIBLE”

“THEY[the ads] LOOK GREAT”

Jill C. | DIVI

“We are loving your ads and they’re seriously performing better and better every week; so we are so thankful we found you!”

Lauren S. | DIVI